You should find all the information you need here for preparation of advertisements for inclusion in Land Mobile, but if you have the slightest doubt about sizes, materials, colour etc., please call our Advertisement Manager as errors can be costly and time-consuming to rectify, especially when deadlines loom. Remember, our production staff are just as interested as you are in ensuring the best possible presentational standards.
Mechanical Data
Land Mobile is an A4 book, which the trim sizes in the table reflect.
Designers must ensure that their text/graphics, including any surrounding rules & boxes, fit on or within the Type Area dimensions in the table for the size of advertisement being created.
Regular formats are given below, but please call the Advertisement Manager if you have alternative proposals.
| Height mm |
Width mm |
|
| DPS Trim Size | 297 | 420 |
| DPS Type Area | 270 | 400 |
| Full Page Trim Size | 297 | 210 |
| Full Page Type Area | 270 | 190 |
| ½ Page Vertical Type Area | 270 | 90 |
| ½ Page Horizontal Type Area | 135 | 190 |
| ¼ Vertical Type Area | 135 | 90 |
| ¼ Page Strip (horizontal) Type Area | 65 | 190 |
| Eighth Page (horizontal) Type Area | 67 | 90 |
| Bleed (as for full page) | 3mm all round | |
Materials
Final images: PDF is our preference, 4 colour CMYK only (5 colour will incur additional charges), fonts embedded, high resolution.
Image files: TIF, EPS & JPEG files, preferably created from Mac-based software with fonts outlined or embedded where necessary. If Photoshop is used, ensure all elements are “flattened” to a single layer.
Digital working files: as created in Quark, Photoshop, Illustrator, InDesign and with the complete font pack supplied. Corel is not supported.
