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Organisation

Panasonic Computer Products Europe
Panasonic House
Willoughby Road
Bracknell
Berkshire
RG12 8FP

Contact Name

Chris Turner

Tel

+44 (0) 1344 706823

Fax

+44 (0) 8709 088357

Email toughbook@panasonic.co.uk
Web www.toughbook.eu

Products/Services

Panasonic Toughbook - Mobile Computing for the Outside World

With a range that includes field and business rugged notebooks, tablets and handhelds, the Toughbook is the only choice when failure isn't an option.

The field rugged range utilises ultra-strong magnesium alloy and is tested to exacting environmental standards (MIL-STD-810F) and is specifically designed to meet the mission-critical computing needs of mobile workers who face the most demanding of environments.

The business rugged range incorporates many of the vibration and shock protection mechanisms utilised within the field rugged range and incorporates the latest computing technology to suit the most demanding of business applications and perfectly suited for business executives on the move.

Durable, versatile, reliable yet affordable, the Toughbook range includes:

- the CF29, recognised as one of the most durable and rugged mobile data solutions available in the world

- the CF18, the worlds first rugged convertible clamshell/tablet device (available in Win XP Tablet or Win XP & Touchscreen)

- the CFP1, a field rugged Pocket PC based handheld device

- the CFP2 PDA has integrated GSM, enabling voice capability making it an ideal companion for a variety of applications from field sales, service and delivery to public safety and more.

- the CF74, a highly specified business rugged product incorporating swappable DVD/CDRW

- the CF51, a three-spindle business rugged device with integrated DVD/CDRW

- the CFW4, the compact and ultra-light notebook incorporating DVD/CDRW

- the CFT4, the compact and ultra-light notebook incorporating touchscreen

Equally impressive is the Toughbook's level of specification, most with touchscreen displays, some with optional integrated wireless GSM/GPRS, Bluetooth or GPS and all with Wireless Ready Intel® Centrino Mobile Technology but moreover the unsurpassed levels of reliability that Toughbook customers have come to expect from Panasonic.

Profile

Panasonic Computer Products Europe

In keeping with the Matsushita Group concept of the simplification of management structures, the company investigated the benefits of separating the PC business within Europe away from the Business Systems Divisions of the various Panasonic companies within the continent. In April 2004, MEI established a 'domain' management structure (Panasonic Computer Products Europe) allowing better control of product and financial management.

To endorse the establishment of this structure, PCPE's Managing Director, Keith Evans (formerly Head of the UK Toughbook Division) has managed huge investments sanctioned by the board members of MEI to improve and expand the services and capabilities of Toughbook provision and support within Europe over the past two years. These investments include in excess of €1M iin the development of a Siebel-based Customer Relationship Management system based at the company's European Service Centre in Cardiff and the establishment of specific Service, Technical Support and Project Management functions within the structure.

The instigation and ongoing development of this organisation has allowed Panasonic to simplify the decision making processes, offer a more diverse yet more focussed range of services and, with the establishment of a Build to Order process, a quicker and more defined product provision to its customers.