26 Jul 2017

HERE launches Real-Time Traffic Service powered by data from competing vehicle brands

HERE Technologies has today (26 July) announced the launch of the new generation of its HERE Real-Time Traffic service, which it claims is the first global service on the market to integrate live vehicle sensor data from from Audi, BMW and Mercedes-Benz vehicles with traffic probe information

The company says that this results in significantly higher accuracy and more precise information about traffic conditions, particularly on arterial roads.

The new service covers more than 60 countries and with more than half of these, the service also incident information with features such as Traffic Safety Warning, which makes use of hard-braking sensor data to provide relevant and timely notifications to drivers.

The company uses more than 100 different probe and incident sources and gathers billions of GPS data points every day and these efforts underpin the new service. To further improve it, HERE is expanding the population of commercial vehicles from which it gathers conventional probe data.

HERE Real-Time Traffic is the first of four vehicle-sourced services that the company announced last autumn to become commercially available. The other three are: HERE Hazard Warnings, HERE Road Signs and HERE On-Street Parking.

HERE believes that these services will support the automotive industry's broader market introduction of advanced driver assisted systems and, later, autonomous driving solutions.