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Ruckus Wireless and The Cloud kickoff Wi-Fi at the Amex Community Stadium

Amex_Stadium_Aerial_19APR13_CC_08471.jpgRuckus Wireless’ access points and network management systems have been deployed throughout the Amex Community Stadium, home of Brighton and Hove Albion Football Club.

Working with Ruckus, BSkyB-owned The Cloud has delivered a Wi-Fi network deployment for Brighton and Hove Albion. It utilises access points provided by Ruckus, allowing wireless connectivity in stands, bars, concourses and press areas. It is set to improve the match day experience, giving fans the ability to Tweet, browse the web, bet during the game and use the club’s new mobile app.

“Our fans want to get online – everything from catching up on scores to uploading videos from the stands,” says Paul Barber, CEO at Brighton and Hove Albion Football Club. “The ability to get online has become a big part of match day. For us, mobile is a great way of bringing the fans closer to the action and there’s an opportunity to expand on that in the future with competitions, games or other interactive tools.”

“We know that football fans love to get online when they are in or near the stadium – to get the latest sports updates or share their own pictures and comment,” says Vince Russell, managing director at BSkyB’s public Wi-Fi service, The CloudThe service has over 9 million registered users connecting for over two billion minutes a month at over 22,000 live locations. Approximately 9 million people pass through the network by visiting one of its partners, including major outlets such as WHSmith, Greggs, First Great Western and Network Rail stations.

“Working with Ruckus, The Cloud has delivered Brighton and Hove Albion a top-quality Wi-Fi network,” says Roger Hockaday, director of marketing, EMEA at Ruckus. “It befits the stadium, the ambition of the club and the passion of its fans. We wish the Seagulls the best of luck as they pursue promotion to the premiership next season, and all their fans that will no doubt be using the Wi-Fi network to get behind the team during match days.” 

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