Vertex Standard’s entry-tier products to get Motorola Solutions rebrand

Motorola Solutions will move Vertex Standard’s entry-tier level products into its portfolio of Motorola Solutions-branded professional and commercial solutions as of 1 January 2018. In addition, the mid- and high-tier Vertex Standard products will be withdrawn from the market.

A statement from Motorola Solutions says that “Rebranding the entry-tier products will enable Motorola Solutions and our resellers to provide a complete offering under the Motorola Solutions brand and to compete more effectively in the entry-level market for digital and analogue products.

“In addition, this change will help to drive increased revenue in the entry-tier market, consolidate our marketing and sales investments on a single brand, and simplify business with a united team and a common set of business tools, systems and processes.

“One of the driving forces behind this single brand strategy was feedback from partners, who told us that the Motorola Solutions brand is key to winning more business in the price-sensitive entry-tier market, where competition has become more intense.”

The statement goes onto to say that that this decision does not mean that Motorola Solutions intends to exit the entry-tier market. “We are already enjoying great success in the unlicensed PMR446 market, and this change enables us to create an even greater presence in the entry-tier market by consolidating our products under the Motorola Solutions brand.”