Government and UK5G launches ‘Verticals Campaign’

The government-backed UK5G Innovation Network has launched a campaign to increase awareness of the role of 5G in four vertical sectors: creative industries, manufacturing, transport & logistics, and health & social care.

UK5G claims that the campaign will feature events, a supplier visualisation and online guide to “demystify 5G” with the first section of the campaign showing how 5G could benefit gaming, sports, performing arts, arts, tourism and heritage.

Before the pandemic, the creative industries contributed £115.9bn gross value added to the UK economy and according to Intel’s 5G Economics of Entertainment report, “5G could bring $1.3trillion in new revenues for the media and entertainment industry by 2028”.

The campaign estimates that 57% of global wireless media revenues will be generated using 5G by 2025.

Commenting on the launch of the campaign, James Brown, strategy and engagement lead for the 5G Testbeds and Trials Programme at the Department for Digital Culture Media and Sport, said: “5G creates new and exciting opportunities for the creative industries to adapt and evolve.

“With the growth of new hardware and new ways to deliver experiences, this demand is likely to depend on the production and use of high-quality content - a major strength of the UK’s creative industries. As a global leader in this sector, 5G can help revolutionise our world-class creative companies, researchers and technologists.”

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