Tech companies virtualise clothes fitting

Raydiant, which is described as a ‘digital display experience platform’, has developed a “virtual try-on” solution for retail customers in collaboration with Zyler.

Speaking in a statement, a spokesperson for the company said: “Virtual try-on is brought to stores by Zyler, fashion technology that allows customers to see themselves in any outfit without having to physically try it on. This means that retail spaces can be transformed, maximizing space and making use of the latest innovations in fashion.

“When customers see themselves in items before purchase, they are more excited about the products, their confidence is boosted, and the brand becomes more inclusive. Customers shop and buy more and are less likely to return the products they purchase."

The spokesperson continued: “Raydiant is excited to offer this new virtual try-on offering, in combination with their digital signage solutions. The introduction of this type of technology will boost footfall, encourage customer engagement, and allow their clients to promote in style.”

Zyler CEO, Alexander Berend, said: “We have partnered with Raydiant to help brands take control of their in-location experience. We have seen a massive impact with stylists helping their customers find perfect items with our virtual try-on solution, and now it’s easier than ever to get set up in-store”.

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