UK5G claims that the campaign will feature events, a supplier visualisation and online guide to “demystify 5G” with the first section of the campaign showing how 5G could benefit gaming, sports, performing arts, arts, tourism and heritage.
Before the pandemic, the creative industries contributed £115.9bn gross value added to the UK economy and according to Intel’s 5G Economics of Entertainment report, “5G could bring $1.3trillion in new revenues for the media and entertainment industry by 2028”.
The campaign estimates that 57% of global wireless media revenues will be generated using 5G by 2025.
Commenting on the launch of the campaign, James Brown, strategy and engagement lead for the 5G Testbeds and Trials Programme at the Department for Digital Culture Media and Sport, said: “5G creates new and exciting opportunities for the creative industries to adapt and evolve.
“With the growth of new hardware and new ways to deliver experiences, this demand is likely to depend on the production and use of high-quality content - a major strength of the UK’s creative industries. As a global leader in this sector, 5G can help revolutionise our world-class creative companies, researchers and technologists.”
The new campaign follows on from DCMS’ £200m 5G Testbeds and Trials Programme which was set up to “harness areas where the UK has a competitive advantage such as scientific research and engineering talent”.
According to UK5G, the Verticals Campaign will build on the work of the testbeds programme by focusing on promotion of 5G in the creative sectors including AR apps, cloud gaming, e-sports and 5G Edge XR.
5G Edge XR allows fans to view heavyweight boxing title fights via a virtual hologram on a coffee table
Commenting on the launch of the new campaign, Claire Harvey, key account manager for Ericsson and chair of UK5G’s Creative Industries Working Group, said: “The creative industries are leading the 5G charge. Considering the smart and innovative people navigating arts and entertainment, this is no surprise. I believe strongly that we will only see 5G’s true potential by driving with imagination and looking at how we can use these new and powerful technologies from a different perspective.
“The industry will repeatedly find new and exciting ways to show off 5G’s potential. They will provide a range of use cases that will be relevant to other sectors—whether that be manufacturing, transport and logistics, or health and social care. Let’s make the most of 5G: together.”
