Survey: 83% of passengers select airlines based on in-flight broadband
A survey conducted by market research company GfK on behalf of by Inmarsat has revealed that most passengers (83 per cent) will select an airline based on whether they can remain logged into social networks, video streaming sites, apps and emails throughout their journeys.
The main concern to passengers is reliability for 75 per cent of respondents and speed was found to be a priority for just 19 per cent. Among those who have had the opportunity to use in-flight broadband, one in ten were unable to connect their devices to the aircraft’s network.
The In-Flight Connectivity Survey between August 2015 and March 2016 gathered more than 9,000 responses from short, medium or long haul passengers travelling in the last year from Europe, Asia, Australasia, and Central and South America who carried at least one personal device onboard the aircraft. It was discovered that passengers are willing to pay to receive the best possible service. Quality is also a factor for passengers in determining whether to use in-flight broadband as 60 per cent of passengers are less inclined to connect if the service is poor, but a reliable service that does not disconnect at regular intervals can expect to be well used.
Register now to continue reading
Thank you for visiting Land Mobile, register now for free and unlimited access to our industry-leading content.
What's included:
-
Unlimited access to all Land Mobile content
-
New content and e-bulletins delivered straight to your inbox
