Land Mobile speaks to FCS CEO Itret Latif, and its head of business radio, Tim Cull, about the challenges facing the business radio community, and the ways in which companies have navigated their way through the current ‘permacrisis’
As we reach the end of another year, it is becoming increasingly apparent that what we might refer to as the national situation is likely to get more difficult before it gets easier.
This realisation comes in the wake of a series of recent ‘disruptions’ affecting both the economy and society as a whole, beginning with the pandemic at the start of 2020. As we continue to struggle through energy shortages, general political ineptitude, and the fallout from Brexit, meanwhile, it will probably come as no surprise to learn that Collins Dictionary’s word of the year for 2022 is ‘permacrisis’.
With that in mind, the end of the year is also a good time to take stock of business radio as an industry, both from the manufacturer and the user side. The sector by no means exists in a vacuum after all, with results always contingent on societal and economic factors and conditions, favourable or otherwise.
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