British Swimming has announced the expansion of its partnership with its first-ever telecommunications partner Lebara.
Lebara, which specialises in pay-as-you-go and contract-based mobile SIM cards, will support the national governing body of swimming, water polo and synchronised swimming on journey to Paris 2024 Olympic and Paralympic Games.
According to British Swimming chief executive Jack Buckner “staying connected is crucial to training, preparation, and competition performance”. Lebara claimed that since starting a partnership in 2020, the two brands have “found synergy in their focus on developing a spirit of community, high performance and flexibility”.
Buckner said: "It is fantastic that we are able to continue this valuable partnership with Lebara over the next three years, which are set to be busy. It’s an exciting time for our sports, in and out of the water.
"Lebara share similar core values in everything they do. Our athletes and teams have brilliantly shown their ability to be flexible in an ever-changing aquatics landscape in recent times. In those aspects, we are absolutely joined up - and we look forward to strengthening our relationship moving forward.”
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